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Ringo Chan: The fearless spirit of LeTV

出自香港新聞網 - 樹仁新傳系學生實習習作

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By 135170 Ng Kit Shuen

27th October 2015


Ringo Chan, the media strategic advisor, said that it was hard for LeTV to attract 90% of the television audience but he appreciated the fearless spirit of LeTV.


Chan stated that LeTV had to solved the problems of copyright, in the meanwhile, the content of the program also had to suit the Hong Kong audience. Therefore, he believed that it was difficult to transform 90% of the television audience into online audience.


Chan also said if LeTV wanted to change the viewing habits of audience, it has to spend more time on promotion. However, Chan believed that LeTV could be one of the competitors in Hong Kong television industry by adding more qualified programs.


Chan said that Hong Kong audience tended to watch television programs online and he expected that online TV would have the large market share in the television industry. Chan said that the losing rate of Hon Kong television audience was because the strict content of television programs, the inadequate preparation of the programs and the television ecosystem.

--135170 2015年10月27日 (二) 18:39 (UTC)

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