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Rise and Shine of digital media

出自香港新聞網 - 樹仁新傳系學生實習習作

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The development of ditgal media has grown rapidly worldwide. The Executive Chief Editor of Hong Kong Economic Journal, Tim Chan admitted that the printed media is dying while the ditgal media is becoming more and more important.


Tim said the sales of newspaper and the number of readers kept on decreasing.” I remember that half of the passengers were reading newspaper when taking MTR in 90’s. However, you rarely see this scene again in 20th century.” Tim felt pessimistic that few people reading traditional newspaper, instead, they were using portable and ditgal devices for entertainment and information search.


“We had co-operated with an university Communication and Journalism department for providing the discount price for students ordering Apple Daily which cost only $2. However, only four students subscribed the newsapaper. Tim quoted one experience when he worked in Apple Daily and sighed.


As the technology improvement and changing lifestyle, Tim decided to develop ditgal channel for promoting Hong Kong Economic Journal.” The demands for financial and econmic news are very huge. When we are planning to create the website of charge news, merchants and media organizations are looking down on us.” Tim said. Finally, the feedback were quite good and positive. There were 8000 subscribers in the first three months. When they increased the price 50% more, only 2% subscibers lost. It proved that their development is success and direction is right. And they will continue to polish up the service.

--105131 2012年9月25日 (二) 22:01 (UTC)

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