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Sharp Daily can break even, said Cheung Kim Hung

出自香港新聞網 - 樹仁新傳系學生實習習作

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by Tim Ng

The launch of Sharp Daily has stimulated the competitive free newspaper market. This market is predicted to have sad ending. Cheung Kim Hung, Chief Editor of Apple Daily, firmly believes that Sharp Daily can break even in the near future.


Lo Wing Hung, Chief Executive of Singtao Corporation, stated that the free newspaper market is totally saturated. According to Lo’s prediction, the free newspaper industry will lose about 300 million dollars by next year. “Some of the participants (free newspapers) may withdraw and quit within three years,” said Lo.


Despite the pessimistic prediction from Lo, Chief Editor of Apple Daily Cheung Kim Hung firmly believes that Sharp Daily can break even in the near future. [You already said this exact same sentence. Why? Make sure you have a good reason for repeating information, and try to present it in a new way when you do so.] “It seems that the market can digest our circulation, and we also have adequate advertising revenue,” Cheung said confidently.


Cheung also talked about Apple Daily, and said that the newspaper industry should not be identified as a “sunset industry.” He continued, “circulation of Apple Daily is decreasing, but rate of visitation at the Apple Mobile Site is sharply increasing, to about five million visitors per day.”


Cheung admitted that the reading atmosphere has changed from printed media to digital media. “We will invest more in the Apple Action News, including economic news, in order to attract different kind of readers.“

[Grade: A]


--095101 2011年10月25日 (二) 23:00 (UTC)
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