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Sing Pao chief editor said local newspaper will survive more than a decade

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Ngai could not say for sure that all newspapers will survive in the next ten or fifteen years, he just predicted they will. Also, he could not say for sure all newspapers are making money because each of them "have their own distinguishing characteristic, history, reform, agenda setting and loyal readers", he just said the advertisers have put more money into printed media and the circulation of newspapers as a whole has risen. But it didn't mean all the newspapers were making money. You have to be more precise in writing news story. You should also tell your readers that Sing Pao might be one of the oldest newspapers in Hong Kong but it also has undergone several ownership changes, with the latest owner being a mainland Chinese real estate developer that has unavoidably led to the belief that it is a pro-Beijing publication.)

Hong Kong|By Jack Hui Chun Kit

Published 20 Feb 2013

Ngai Kai Kwong, the Chief Editor of Sing Pao Daily News, said all local newspapers will survive more than ten to fifteen years today in a local university assembly.

He described newspaper industry is now undergoing a “Three-Kingdoms War time”, where the internet, free-newspaper and pay-newspaper competed with each other.

He said 13 local newspapers have their own distinguishing characteristic, history, reform, agenda setting and loyal readers to earn money. Nowadays, there is no financial crisis in newspaper industry.

He said they can attract advertisers that the advertising spent in newspaper industry is increasing in these years, as the advertisers believed newspapers helping them to promote their products and services.

He also said every newspapers keep a steady circulation as newspaper itself is not expensive and by the effort of the local older readers, who aged 45 or above, have a habit to “enjoy” a copy of printed newspaper during their tea in the morning or at noon. Therefore, it is countable that all newspaper can stay for a decade or a longer time. Thirdly, the newspaper distribution is convenient for readers to buy.

He said people still need newspaper, especially the sudden rise of circulation after a big thing happened, as newspaper could provide an all-rounded information and which is irreplaceable.

He said the future of newspaper industry was good. As the increasing number of mainland tourists are visiting Hong Kong, where is a different environment for them, they want to understand the local more by buying the newspaper for saving or sharing with their friends in China. The increasing number of mainland political magazine, from two to ten magazines in recent years, showed the demand of it.

He said take Sing Pao as an example, they have no financial pressure now and have two percent increase in circulation. They will keep focus on local news and market and develop mainland news by setting up reporter station in Guangzhou and Beijing.

Sing Pao Daily News, found in 1953, the oldest newspaper in Hong Kong.
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