請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Sing Pao uses resources to focus on mainland news

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋
February 19, 2013

Cherry Wai Cheuk Ying

Sing Pao put its main focus on mainland news making use of its resources and relationships in China, the chief editor of Sing Pao Daily News said.

Ngai Kai Kwong, the Chief Editor of Sing Pao Daily News, said, “Sing Pao makes use of its comparative advantage and sets its orientation to mainland news which Hong Kong readers are interested in. We will not put effort on the aspects that our competitors do well.”

He added, “Sing Pao had already set up its own news center, office and dormitory in mainland. We also maintain good relationships with the mainland officials who will provide us important information such as anti-graft news.”

Ngai further explained that Sing Pao position is not the same as other since it only has around 200 employees while some of its competitors have over 1000 people. He said, “The number of reporters in breaking news beat is much less than that of the other newspaper; therefore, we seldom put the accident news in headline.”

He believed Hong Kong newspaper industry would not decline in the coming 15 years since the advertising revenue of newspaper did not drop but increased in the past ten years, showing that advertisers perceive newspaper as an effective media to reach their targets. He said the industry develops healthily as each newspaper found its own position.

Ngai refused to disclose the profit of Sing Pao but said it was enough for survival. He added that the volume of circulation increased for 2% in 2012.
個人工具