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Social Media: Friend or Foe to News Industry?

出自香港新聞網 - 樹仁新傳系學生實習習作

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Kwok Yee Sze

Tuesday, 25 October 2011


While others see social media a great threat to the traditional media, Tsang Yi, Deputy Editor of Macao Daily News, says this new form of delivery channel not only cause no harm to the press, but also breathes new life into the whole news industry.


Social Networking is undeniably a phenomenon that has seen a rapid growth in recent years. Various social networks such as Facebook, Twitter and Weibo provide users a platform to create and share information on similar interests.


Russel Chan, Assistant General Manager of Interactive Technology, RTHK, says, ‘General information is dirt-cheap nowadays since we can find it through a simple click. However, great analytical skills are still extremely valuable for journalists.’


‘Ironically, social networks are still in an advantageous position when it comes to the aspect of news analysis,’ says Tsang Yi, Deputy Editor of Macao Daily News. As a fan of Weibo, a popular social network site in China, she found Weibo more tempting than old media due to its personalization features.


Tsang says, ‘Take my favorite blog as an example, instead of covering the Wall Street Occupation in a formal and traditional way, the blogger chooses to post photos of a few protestors, with articles regarding their own stories. While the major media tend to report the issue in a macro view, the blog is trying to give us a micro view to bring the audience closer to the truth.’


Despite of that, Tsang Yi still sees social network a great helping tool for the press. ‘ The content continuity of blogs allows readers to have follow-ups on issues which has happened months, even years ago. They play a supplementary role in the news industry, as agencies can’t always keep track of old issues due to limited resources,’ says Tsang.

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