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Specialized magazines created "real communication" with readers

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reporter / April Ng

The contraction of the print media industry and a bad economy in Hong Kong have not affected the

sales of specialized magazines, said Jack Forest, the editorial director of Timesquare (Hong Kong)

Co Ltd.


“Although the market is not wide, the audience keeps buying and reading specialized magazines,”

said Forest.

Though the economy of Hong Kong was not doing well these years while the printed media industry was

contracting, the sale of Timesquare magazine was relatively stable.

“Timesquare and other specialized magazines have their own target audience. This is not only because

the audiences like to read those magazines, but also they would not search on the Internet for information

casually. The audience will believe in the articles written in the magazines.”

He added that the relationship between specialized magazines and audience was close connected and there

was “real communication” between them.

Forest said there was no plan to merge the three versions – Mainland, Taiwan and Hong Kong – of Timesquare

magazine because of the difference among the characteristics of the readers from the three areas.

“Mainland and Taiwan versions are “seas of words”. There could be more than 2,000words in two pages.

On the other hand, Hong Kong version has fewer words and more and bigger pictures,” he said.

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