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Spin Doctor merging from Political Era

出自香港新聞網 - 樹仁新傳系學生實習習作

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Spin Doctor merging from Political Era

The Public Affairs Manager (External Relations) of Hong Kong Jockey Club Frankie Yip participated in a talk held in Shue Yan University, saying that there is an increasing needs of Spin Doctor in Hong Kong. As the spin doctors is acting as the communication agent between the government and the media.

Frankie Yip said that when the spin doctors are going to solve the crisis, he or she will always perform an action of defining the meaning of agenda. Also, when there is crisis happening, the first action is to find the one who is responsible for the crisis, this is why the accountability system arises.

When dealing with the crisis, Yip said, ‘Honesty is the best policy’. It is prohibited to telling lies to the public. It will just make the situation become worse. He added that it was important to learn from the lesson of the crisis to prevent such crisis happening again.

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