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TDM’s Rise in Macau

出自香港新聞網 - 樹仁新傳系學生實習習作

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--105054 2012年10月10日 (三) 02:18 (UTC)

By Lee Kwan Kwan


Oct. 9 – The chairman of Teledifusao De Macau (TDM) Leong Kam Chun contends that TDM has turned its ratings around amid a tough television climate in which it has been "constantly bullied" by TVB and ATV.


“Running television industry in Macau is so difficult,” Leong said at Shue Yan University on Tuesday. Audiences in Macau usually watch TVB and ATV rather than TDM. “TDM was constantly bullied by them.” he added. “Locals should watch local news!”


To attract more local audiences, TDM upgraded its equipment and increased its staff by 25%, hired more people for production. The company also reformed the content of its news reporting. It is more focused on developing local news to satisfy the locals. These methods seem to have increased the ratings of TMD to 46%, which is only 14% less than TVB. “Not too bad. It is good news for us,’’ he said.


Leong also considers the internet platform as increasingly important in media development. The new generation of viewers does not wait in front of the TV for news, he said, they prefer to find news on the internet. “Midnight may become the new prime time for television,” he said.
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