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TDM needs reform

出自香港新聞網 - 樹仁新傳系學生實習習作

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By Lo Wai Yin


Operating a television station is not easy. João Leong Kam Chun, the president of executive committee of Teledifusão de Macau (TDM), said that TDM needed to reform under keen competition.


“It is difficult to do television broadcasting in Macau because we have two strong Hong Kong competitors which are TVB and ATV”, Leong said at Shue Yan University yesterday. He added that Macau people preferred watching TVB’s programs first and then ATV’s and TDM’s would be the last choice. TDM is challenged by other television stations offering good programs.


Leong believed that TDM should not always fall with behind with other television broadcasting companies and it needed some changes on its programs if it wanted to survive under strong competition in the broadcasting industry. He said TDM had to enrich the content of its programs to fight against other television broadcasters.


TDM had started the reform after Leong was appointed to be the executive committee president of TDM by the Macau government. For example, TDM Life has been replaced by TDM Informação which broadcasts news, financial programs and documentaries since September 3. Leong said TDM wanted to focus more on the development of local news reporting to get more audience.


--105160 2012年10月10日 (三) 00:36 (UTC)
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