請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

TDM on the road of revolution

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋
--105147 2012年10月10日 (三) 00:06 (UTC)

By Chow Chui Yi, Tweety


‘It is difficult to run a television broadcast station in Macau as most of the residents watch Hong Kong’s TV show,’ said João Leong Kam Chun, a chairman of Teledifusão de Macau’s (TDM) executive committee, when attending university speech.


Leong used to be an accountant and he was appointed as chairman of TDM’s executive committee in 2011. Leong said that most of the Macau residents prefer to watch TVB and ATV instead of TDM. ‘It is no doubt that, TDM was defeated by TVB and ATV in the past,’ he said. ‘Therefore, our staffs lose their passion to improve the quality of program.’


TDM strives to revolution. Leong said that TDM developed promotion system to increase employee’s motivation. Age and experience are no longer the promotion criteria. If they have good performance, they will be promoted.


He believes that enriching local news coverage is the way for TDM to survive. Leong explained that Hong Kong media seldom cover Macau issue; Macau residents do not know what is happening in their society, if they only watch Hong Kong TV News. So TDM enhances the coverage of local news to increase the audience rating.


Leong said that according to the audience rating in Macau, TVB accounts for 60% and TDM accounts for 46%, what is beyond the company expectation. He thinks that it show TDM is on the right way to reform.
個人工具