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TDM survives from TVB's monopoly by focusing on local news

出自香港新聞網 - 樹仁新傳系學生實習習作

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TDM survives from TVB's monopoly by focusing on local news

By Gillian Hoi-yi Au, 10th OCT, 2012TVB 01:00am|

HONG KONG- Television Broadcasts Limited(TVB) continues to be the most popular over-the-air commercial television station among the southern China area. The Macau government-run television station Teledifusão de Macau S.A.(TDM) survives in the market by its reformation led by Chief Executive João Leong Kam Chun, focusing in local news and leisure shows.

João Leong Kam Chun, Chief executive of Teledifusão de Macau S.A., said that the government-run television station was facing a great challenge by TVB in the past years. In order to survive, João Leong Kam Chun led the company to reform by focusing on news reporting and leisure shows.

We want to gain support from local audiences by reporting local news. We can never compete with TVB in soap opera but we found our way to survive in other aspects.

The reformation resulted in 25% increase of local market share in Macau, said Chun. While the independence of News reporting in TDM is questioned by many audiences in Macau.

The Hong Kong based television station – TVB, is not only limited in Hong Kong, it reaches out to overseas Chinese communities, including the US, UK, Canada, Australia, New Zealand and many more.

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