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TV and movie producers no longer monopolize the market, says global media specialist

出自香港新聞網 - 樹仁新傳系學生實習習作

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TV and movie producers no longer monopolize the market, says global media specialist

15th February 2012

Rapid development of technologies has forced many industries to reshape themselves. Invention of the internet has pitched the television broadcasting industry to a new era and practitioners must try hard to catch up, former Managing Director of the CBS Broadcasting International Asia Inc. Ho Yuet- Fung said yesterday.

The internet has been commonly used by individual users since 90s as free web rowers were introduced. Since then, behaviors and habits of audiences have changed. “Practitioners are now harder to control their audiences, they need to catch up quickly in order to keep themselves survive,” said Ho.

Ho continued, “Since the internet has developed, individual users are no longer the message receiver, but also the message sender and producers. If audiences do not like the content provided by TV stations or movie makers, they can now reject it and produce their own contents. Competitors are now everywhere to be seen.”

Since technologies develop rapidly, the cost of film making and TV drama production has been lowered. Individual users can produce their own programme and distribute through their own channels. “Everyone can make their own website and produce their own programmes; everyone can be the host as well as the promoter,” said Ho.

“Television stations can no longer monopolize the market. More and more people are producing their own drama and movies, and these productions do receive high click rates and gain lots of audiences,” said Ho.

Ho believes that talents are everywhere and competition is keen in current market. “Look at those online TV websites, look at YouTube. One doesn’t need to work under big corporations in order to reach its audiences. Practitioners need to put more efforts in creating contents, the resources and supports from corporation are no longer the advantages that they can reply on,” said Ho.

Ho regards the entrance of new comers beneficial to the market as this creates a positive competition. She urges current producers to focus on the creation of scripts and programme contents in order to keep themselves survive.


Comments from Ms Isabelle Umugwaneza:
Good job keeping up the good work. Beware of repeating the same point with different quotes (many producers due to use of internet).


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