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TV news will not disappear but creative ways of news reporting are needed, says an Executive Deputy Controller

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

By Wong Yan Ting on 30th October 2018

“The news presentation in Hong Kong is boring and inflexible. In order to attract more viewers, new ways of news reporting are needed” said Wong Kit Ling, the executive deputy controller of TVBS Media Inc, at Shue Yan University.

Wong was born in Hong Kong and she studied Journalism in Taiwan. After finishing her study, she has worked as a news editor for TVBS Media Inc for 25 years.

Wong believed that although people nowadays get used to receive news online, they will still watch TV news to get first-hand information when it comes to great events. “Compare to online news, TV news is a faster way to get first-hand information,” said Wong.

However, she pointed out that Hong Kong TV news is traditional and boring that it should be changed. “Traffic jam almost happens in Princess Margaret Road everyday. I do not understand why Hong Kong TV news still report traffic information. Everyone can get those information from app,” Wong said.

“It is rare to see Hong Kong TV news use VR (virtual reality) to report news. Yet, traditional TV news reporting style is not appealing to people in a short time,” Wong mentioned.

Wong suggested that Hong TV news can be presented in creative and interesting ways.

“Packaging is becoming more and more important to attract readers. For example, Taiwan TV news anchors tried to cooperate with animation to report news. It not only easily arouse audiences’ awareness, but audience can read a news story in another perspectives,” said Wong.

Also, Wong appreciated the way that the South Korea TV report the South Korean local election 2018. “The way that they add some cartoons and animation in news reporting that make the news stories outstanding and appealing to audience,” said Wong.

Yet, Wong emphasized that she would not be blinded by view rate. “Those creative way can help us to strike for higher rate. But our ultimate goal is making the news trustworthy,” said Wong.

--165136 2018年10月30日 (二) 17:32 (CST)

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