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Taiwan TV news created new reporting style under technology change

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Suki Chan reported at 30.11.2018

One research said that Taiwan people use only 2.96 hours to watch TV nowadays. They changed to use mobile receive information. How can Taiwan TV news be survival?

“I check the statistics of audience rating everyday. Audience rating report let me understand my audience like and learn some superiority from the opponents. We improve quality of news report method through statistics. This is the meaning behind the statistics.” executive deputy controller of TVBS MEDIA INC. Wong Kit-ling said at Hong Kong Shue Yan University today.

Wong is experienced news worker working in TVBS at Taiwan over 25 years. She born in Hong Kong and graduated at department of journalism at National Chengchi University. After study, she stays at Taiwan started her journalism life. Base on her special growth process, she established different thinking skills used on news report.

“News report methods are changing nowadays, it had a lot of different show up methods for news report. Using mobile to read news is the most popular methods for audience. It like CNN, they use one picture to talk about one special topic. We also learn it on TVBS website, because mobile using rate be sure to increase in after year. News report methods must match it.” Wong said.

Taiwan news report methods are different with Hong Kong. Wong mentioned that TVBS started use virtual report long time ago. It is in common use in Taiwan news report. Virtual report style catches audience eyes easily. She also mentions that normal report style and innovate report style should be use together because innovate report style let audiences feeling interesting. Wong indicated that Hong Kong TV news can learn this reporting style. Audience will be feeling it is a new breakthrough of TV news report. It maybe helps TV news be attention media again.

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