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Targeting the Elderly!

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

By Chin Wang Lai , 17th September, 2013


Loh Chan, C.E.O of D.B.C (Digital Broadcasting Corporation Limited), attended the

conference regarding the future development of D.B.C in Hong Kong Shue Yan University.



"The media industry in Hong Kong is like hundred flower bloom", said Loh. In fact,

aside from the traditional radio, printing media and TV, the Hong Kong Government

had released 15 digital broadcasting channels.. In order to jump out of the competition

among all the media, D.B.C has launched 7 channels, targeting the massive audience,

students, minor cultural groups and elderly.



"Portable applications and social media has become the main trend", for the app of D.B.C,

there is about 300,000 downloads so far. He believes that Digital Audio Broadcasting will

be the main trend in the future.


--115091 2013年9月17日 (二) 17:50 (UTC)

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