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Teledifusão : Focusing on news reporting is the strategy to win

出自香港新聞網 - 樹仁新傳系學生實習習作

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Teledifusão : Focusing on news reporting is the strategy to win


The competition between television broadcast companies is increasingly fierce. João Leong Kam Chun, the Chief Executive of Teledifusão emphasized that Teledifusão’s reform is on news reporting. Besides, he said that the audience rating is not the main concern of Teledifusão, but the social value brought by the companies to the public.


Mr João Leong Kam Chun gave a speech in Hong Kong Shue Yan University about the reform of Teledifusão in the following years yesterday. Facing the fierce competition of TVB and ATV in Hong Kong , Joan admitted that they cannot compete with TVB specially in soap drama. He even described that Teledifusão is bullied by TVB and ATV. In order to stand out from the various television competitors, Joan stressed that Teledifusão would focus on the reporting of local news in Macau. As everyone living in Macau would be more interested in learning about things happened surrounding them, it would be their comparative advantage to do so. They are trying to offer news report every hour for the public.


Audience rating is vital for the survival of television companies. As quite a number of audience in Macau watch TVB and ATV, the rating of Teledifusão is significantly low. However Joan did not agree that audience rating is everything. He emphasised that as a public media, it would be more important for it to responsible for the social value to the society.--115126 2012年10月10日 (三) 11:58 (UTC)

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