請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Teledifusão de Macau News reform wins

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

(Where is your byline? Your lead contained all the highlights of Leong's speech but the way you put it seemed odd and awkward. Example: The key to the success of Teledifusão de Macau's ongoing reform was to revamp the news department by increasing airtimes for local newcast, adding international news coverage and promoting news staff in accordance with performance, said João Leong Kam Chun, the chairman of TDM. When Leong said he dared not take the survey, you should make it clear that that was before the reform took place. And you should bring your last paragraph upfront to show the reform actually worked.)

Executive chairman of Teledifusão de Macau says the success of the company reform is due to attaching importance to local news, adding international news coverage and promoting news practitioner with fair opportunity.

João Leong Kam Chun attended the talk in Shue Yan University today and admitted that Asia Television Limited (ATV ) had triumphed over the TV channels in Macau, not to mention Television Broadcasts Limited (TVB ), the dominant TV provider in Hong Kong.

“ We dare not to do the poll watch”, João said, as he was afraid that the low figures would scare the advertiser away.

However, João, as appointed by Macau Chief Executive last year, determined to take a TV revolution in Teledifusão de Macau. He believes that focusing on TV news would be a promising tactics, as “local people must watch local news.”

Hence, he immediately enhanced the newsroom equipment and recruited more young camera man and car drivers in order to raise the news quality and speed of delivery.

But, João also realized that the variety and quantity of macau news were small.

“ Here, we don’t have many people commit suicide everyday”, he joked.

Viewing the innate weakness of city news events, João decided to increase reporting aboard and adding more soft news. For instance, it was the first time to send reporters to Vladivostok in Russia for Asia- Pacific Economic Cooperation.

Meanwhile, the reporters also introduced the Confucius Institute and local environment in Russia in their news coverage. Despite the criticism of the news values, João thinks that these kinds of news fit their local market well and broaden citizen’s horizon.

Apart from this, aiming to raising the news team's morale, João also scraped the old rules for promotion – senior must be given top priority - and emphasized ongoing training for employees.

Therefore, after more than one-year reform, the latest poll watch was a good news to João and his team : 40 % of Macau people watched local tv channels and 60% of which watched Hong Kong TV channels.

--105081 2012年10月10日 (三) 02:37 (UTC)

個人工具