請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Teledifusão de Macau has to fight with Hong Kong TV programme

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

9 October 2012

By Au Yeung Hiu Ling

Teledifusão de Macau S.A. has implemented reforms to its news content and management to improve its low audience ratings and compete successfully with Hong Kong Television Broadcasts Limited.


The chairman of TDM’s Executive Committee, João Leong Kam Chun, attended the general assembly of Hong Kong Shue Yan University this afternoon and said, “I never concern myself with the audience rating of TDM because the Macanese watch TVB and ATV programmes from Hong Kong instead of TDM.”


More than 60% of them watch Hong Kong programmes, he said. “TDM is bullied by television stations from Hong Kong so it had to innovate to survive,” Leong said.


“Every district has its own local news,” said Leong. He sees TDM info, which provides news and life information programme, as the company's main channel.


To boost the morale of the workers, Leong increased resources and man-power at TDM. He increased the supply of cameras and video recorders. He also employed more workers, for example, drivers to help the work of reporters.


He said, ‘’The reporters and the news programme of TDM is as good as Hong Kong's.”


Leong also started a reward plan that gives more opportunities to journalists who perform well. Every staff member has a basic salary, and one may gain a bonus upon good appraisal from the editor.

“Hong Kong television programmes are good but TDM can produce the same one or even better,” Leong said.
個人工具