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Telling the truth is the soul of PR

出自香港新聞網 - 樹仁新傳系學生實習習作

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Many people think that PR is someone who tells lies to cover some crisis. However, Esme Lau said it is not the truth.

Chloe Lee


Yesterday, Esme Lau, public affairs manager (Media & Community) of Power Assets Holdings Ltd., attended a talk at Shue Yan University. She said, “Being a PR is not telling lies, as one must tell the truth.” She said if we tell lies, we have to face more problems. In order to help the company to solve the crisis, PR may choose to tell the part of truth, not the whole.


“Being a PR is just like being the company’s eyes ,ears, mouth, and nose,”Esme said. Someone may challenge that PR is a “flower vase”, which means they are useless, Esme disagrees with it. She thinks that PR is very important in a company, as big companies cannot function without PR to help them to promote them or help them to solve crisis.

095097 2011年10月18日 (二) 23:11 (UTC)
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