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The Undesirable Medical Advertisements Ordinance is outdated

出自香港新聞網 - 樹仁新傳系學生實習習作

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(It would be too subjective to describe the outdated ordinance as "undesirable". Outdated, maybe, but not necessarily undesirable. Ordinance and law is "enacted" not "concluded" as you said. Your readers might not know how obsolete and stringent the outdated ordinance is therefore you should cite some examples, like advertisement for hair loss prevention medication is banned from showing on TV and doctors cannot endorse any medicine products.)


--105140 Law Yuen Yan 2013年3月19日 (二) 17:21 (UTC)


A media people said the undesirable medical advertisements ordinance needed to be revised since it was outdated and could not apply to the new media.


Dixon Wu, the director of Flagship Co. Ltd, pointed out the undesirable medical advertisements ordinance, which prohibits some advertisements relating to certain diseases or medical products, had been concluded many years ago. It could not cover all kinds of media, he added.


“As the media channels of deliver information are increasing nowadays, some doctors may not know how to apply the undesirable medical advertisements ordinance to the new media, like Facebook, twitter or even mobile phone applications,” Wu said.


Wu also said some companies would take advantage of doctors to promote their products. “It is so stupid for doctors to advertise themself, but some companies may directly quote the speech of doctors to sell their products,” he said.


Wu therefore believed the ordinance had a room for revise in order to eliminate the grey area.


Flagship Co. Ltd was established in 2010, its business covered a lifestyle magazine Keypad, advertisement production and web design.





--105140 Law Yuen Yan 2013年3月19日 (二) 17:21 (UTC)
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