The doctor who build up political figures' image positively

出自香港新聞網 - 樹仁新傳系學生實習習作

The doctor who build up political figures' image positively

 Political public relations which is also calledpin doctors is generally regarded as a high pressure and a difficult job. They are not only have to know how to deal with journalists, but also have to get the great public relations skills. However, Heidi Kwan, a former press coordinator of the Chief Secretary for Administration said that it is not so difficult to be political public relations.

 A lot of newspapers nowadays tend to criticize the government policies. Heidi noted that as public relations, they have to sells the government policy to the press and public hearty, at the same time, to create a good relationship among media, government and the public. Heidi Kwan said that with good language abilities on the political public relations work is particularly important. She suggested that if anyone wants to be political public relations should spend more time to read everyday news, since reading newspapers and listening to radio stations is the best channel to get more information. In addition, having a healthy body and working hard are important too.