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The future development of DBC and importance of content

出自香港新聞網 - 樹仁新傳系學生實習習作

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(You work was way way late.)

17th September,2013

“Content is King.”Loh Chan, C.E.O. of Digital Broadcasting Cooperation (DBC), mentioned the importance of staying ahead in the competition of the media industry. After the establishment of news department, Chan believed it should strike for a balance while reporting.

The importance of content

Chan made himself clear that the news department of DBC will neither become Apple Daily nor Wenwei Post. This electronic media holds the aim of maintaining balance and let the audience analyze the news content they received. The news department is going to channel different point of view and ever staff is bounded by the code of ethics. Chan will ensure Wong Cho Bill, the major stakeholder of DBC is involved solely in the investment part and not interfering the freedom of press.

Seek for target audience

Chan said that the DBC is going to install around 20,000 digital radios for the taxi drivers before the end of this year. It may cost around 20 million dollars but Chan thinks it is worthy since DBC is targeting drivers as their audience. DBC is seeking cooperation with other groups and companies so as to promote digital broadcasting. In the coming one or two years, DBC is planning to collect the stable groups of audience.


--115117 2013年9月18日 (三) 00:47 (UTC)

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