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The importance of advertisement innovation

出自香港新聞網 - 樹仁新傳系學生實習習作

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Angela Ng,a executive Director, the Association of Accredited Advertising Agencies of Hong Kong attended shue yan university’s weekly talk.

Angela Ng said, the operation and development of an advertising company is not easy, a high-quality advertisement needs many challenges to succeed. She said that advertising is a combination of creativity and media. She said some sexy, eye-catching ideas in the creative department that can interest the audience. She believes that it is worth encouraging that young people enter the advertising industry as a start-up.

Angela Ng said that with the continuous development of the network, the status of traditional advertising has been threatened as never before, and digital advertising has become the mainstream advertising today with the advantages of efficient communication of online media. However, she believes that the emergence and proliferation of digital advertising has its drawbacks. She said that advertising has to respect the authenticity and cannot be overstated.

Angela Ng believes that the development of emerging social platforms has a big impact on the advertising industry. She said that KOL is a false industry, although it has done a lot of promotion, the quality of the products is not guaranteed. Even those starts may not be personally used products, but only because of the interests caused, and it has a great negative impact on the advertising industry. She said that although the influence of KOL is in line with the current trend, no matter how the network changes and develops, good advertising must have unique and novel ideas.

Angela Ng said, if young people want to have a good development prospect in the advertising industry, they can choose to join the 4As company and other companies with more favorable reputations. If they are willing to work hard and are not afraid of failure, they will have a return.

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