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The new trend of advertising

出自香港新聞網 - 樹仁新傳系學生實習習作

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With the collaboration of media, there is a new change in the nature of advertising. “ The trend for advertising now is using cross-media,” Dixon Wu, director of the Flagship Co.Ltd said.

As there are more channels and platform for audience to get information. Plane advertisement is no longer the only way to promote. “ Clients now require advertising company to provide different ways for promotion, such as short video, micro-movie, promotional activity as well as PR events,” Wu said, “ Through these ways, the brand can reach their potential consumers more easily at a low cost.”

Under Flagship Co.Ltd, there is a lifestyle magazine called keypad. It chooses its target audience and send them the magazine through mail. “ Similar to Google, our magazine – Keypad targets a niche group of audience. We hope to provide information that targets the taste of our readers,” he said, “ We provide a new platform for brands which wants to place niche and focus advertisements to readers in upper class.”

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