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The regulation of prohibiting the medical profession to advertise can be changed

出自香港新聞網 - 樹仁新傳系學生實習習作

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(It should be "doctors cannot endorse medical products" rather than "cannot advertise products". Doctors also cannot advertise themselves under the current regulation. )

By Lam Kwun Ling Terpe


19th March, 2013


The regulation of prohibiting the medical profession to advertise has been set up for long times. Dixon Wu, Director of Flagship Co. Ltd, said in HKSYU today that this regulation is outdated and have the space to modify.


According to the regulation, doctors cannot advertise products through advertisement. But the regulation can only prohibit the advertisement on printed media and TV. “Now social media can be a platform to advertise. It becomes the grey area of this regulation,” Wu said. “They don’t know how to apply this regulation in modern’s society and.”


He said in many case, some pharmaceutical companies will put the doctors onto the advertisement, inviting them to promote their products. And refer the doctor’s word in the advertisement. “Doctors may suffer innocently,” he said.
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