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The ultimate goal of PR

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

'Series of scandals over Chief Executive contenders Henry Tang has overwhelmed the city the past few weeks, a media specialist said((( “Henry Tang’s PR is a disaster,” )))'


by Hung Cheuk Yin


In order to solve different kinds of public affairs crisis, a media specialist Lai Man Cheuk said the only solution is to minimize the loss. “PR does not need to be the winner of the incident but do not forget the ultimate goal is to minimize the loss,” said Lai.


Tang’s competitor, CY Leung, “Leung is more skilled in handling his scandals,” said Lai. Lai believed that Leung can achieve his goal comparing to other politicians in town who were not good at manipulating scandals.

((too brief, and ultimately, not really news...needs more substance))

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