請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

The way DBC faces the challenge from other media: by providing the best content and sticking with the need of target audience

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

--115027 2013年9月17日 (二) 17:37 (UTC)

by Mildred Cheung

The chief executive of Digital Broadcasting Corporation (known as DBC), Loh Chan, said that his company would not ignore a potentially big audience - the silver-hair market - as digital radio is on the rise.


DBC holds 7 channels of the digital broadcasting frequency, including one Chinese opera channel, which offers information suitable for the elderly, said Loh. He added that DBC will work hand in hand with elderly service group, by sharing the price of the device in order to give a free machine to the senior citizens. ‘We will get over the hurdle and face the problem of aging population,’ Loh says confidently, ‘moreover, some elderly people are enjoying their retired life and their spending power should not be neglected.’


DBC is competing with both traditional radio broadcasting (AM and FM channels) and online broadcasting.

'Content is the king. We have been exploring the future path in the past two years and having stable amount of audience,’ Loh continues, ‘the coming years would be critical for us to win the support from the mass. We will work on providing the best information to the target audience, such as drivers. For instance, we will show them the location of traffic conjunction rather than current news. Because that’s what they need instead!’


Hong Kong has 4 digital broadcasting stations currently and their licenses are approved by the government in 2011; they are DBC, Radio Television Hong Kong (RTHK), Metro Radio and URadio respectively.
個人工具