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The way Huff Post differentiates it self: make good use of the technology

出自香港新聞網 - 樹仁新傳系學生實習習作

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“When you think of news, you don’t necessary think of technology, but technology is a huge part what we do,” said Chris C. Anderson, the senior editor of Huffington Post. He said that what made Huff Post succeed and special was its creative technology development.

Huff Post is a popular news website in America. It gets 45.6 million unit views a day and 9.5 million comments in last 3 months. Chris emphasized that Huff Post aimed to be creative, as to differentiate itself and stand out from other news media such as New York Times and Washington Post.

“Being successful with online news does not only with written words, it is not just about what you do, what you write about, but is what kind of things you are doing different from others.” Chris said.

Huff post lab is a creative arm in the organization to have creative development. “They think new ways of doing things, editors then try to give them inputs and ideas to come up with the world,” he said.

The first project launched by the team was Highlights. It is a way for people to highlight anything in the article, it would then bring the highlighted comment into a page showing how many times the passage had been copied, shared or scored. “ This gives our readers a new social experience,” he said. It helps to attract more readers to blouse their page.

Huff Post Live is a continuous live news network launched this summer. “It has 12 hours of live programming,” Chris said,” apart from our main live feed, our community members can interact with the host and guests as the show is going on.” He hoped to provide a Community video networking experience in the era of digital media.

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