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Tik Tok gets success as an interactive video platform, says a planning director

出自香港新聞網 - 樹仁新傳系學生實習習作

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Reported by Wong Wing Lam, 23rd April, 2019 Tik Tok is not only a business, but also an interactive platform, said a planning director.

Short video will be a trend for the future media, said Patton Chen, the planning director (South China) of Tik Tok, at Shue Yan University weekly forum.

As a popular mobile app in China and around the world, Tik Tok has reached 250 million daily interactive users. Tik Tok is the first short video platform in China. It can break through and succeed by relying on constantly introducing some interesting short films to make people’s leisure time more interesting.

While people normally assumed that Tik Tok users are teenagers, Chen said actually the majority users are aged 25 or above. Thus, Tik Tok is not limited to the playthings of teenagers, but also the choice of adult entertainment.

In addition, Tik Tok can be recognized mainly because it can meet the needs of current netizens and know well about the characteristics of netizens, Chen said. At present, 94% of netizens are accustomed to using mobile phones with a vertical screen, and more than half of them lock the vertical screen. Since the short video interface of Tik Tok fits the habits of most netizens, it motivate them willing to use Tik Tok.

Chen said, “many brands cooperating with KOL to promote products which make Tik Tok a medium for advertising.” He gave an example, a KOL who is known as the ‘lipstick brother’, his promotion cost on Tik Tok is 80-100 million yuan each video, but his 15 million fans can bring millions of dollars to the product brand that he mentioned.

“The audience can be a creator ae well,” Chen said. Tik Tok can succeed because it is not only regard the platform as a business, but also promote the communication between people. It enables viewers actively involve and encourage people to share good things in life. --165009 2019年4月30日 (二) 17:26 (CST)

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