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Traditional Printed Media Must Reform to Survive

出自香港新聞網 - 樹仁新傳系學生實習習作

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Traditional Printed Media Must Reform to Survive


Chan Ching Man 13, November 2012


Chris C. Anderson, the Senior Editor of Huffington Post , shared his experience of working in online news station in Shue Yan University yesterday. He thought that the print media has to be changed to survive in the electronic world.


As the leader of online news in the USA, Anderson said the key of the Huffington Post’s success was to provide what the readers want. The post combined news , communities, blogs and social media into one platform and made it easy to access with computers and mobile phone.



He added that what made the Huffington Post popular was its strong community aspect. “We have 9.5 million comments in last three months. We have algorithm to filter comments with racist material, bad words and so on. It created a good environment for people to come back.”


Anderson said the reading habit of people is changing because of technology. As a newspaper editor, he still could not resist the trend and turned to electronic news. More and more people are shifting to electronic news in the near future.


“Many people were enough with radio in the past. Now everybody is watching TV.” He thought that the printed media maybe replaced by online news one day. Therefore the traditional printed news must catch up the trend in order to survive.
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