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Traditional media adapt to technological changes by transformations

出自香港新聞網 - 樹仁新傳系學生實習習作

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Traditional media adapt to technological changes by transformations

--105164 2012年11月14日 (三) 00:07 (UTC) Karen Li Ka Wing


HONG KONG, NOV 13 – The 80-year-old US current affairs magazine “Newsweek” will become an online-only publication in 2013 with the decline of advertising, as traditional media fade out under technology evolution.


Chris C. Anderson, senior editor at The Huffington Post, said that he was very surprised to hear that Newsweek magazine is going to end its printed publications. He said that news organizations have to rethink their way on doing business due to the change of reading habits all over the world under the crash of new technology over the past 20 years.


“I refer to iphone or ipad for getting news sources. I haven’t bought a newspaper in two years, maybe longer. And the only reason I bought New York Times two weeks ago was because I would like to keep a record of the hurricane Sandy that I came through,” said Chris.


According to Anderson, several printed media in the USA have died out in recent years. For example, the 150-year-old Rocky Mountain News ended its publications in 2006 and Seattle Post-Intelligencer had turned fully digital since 2009. With reference to the above examples, Anderson said that every printed publication may die or disappear no matter how prestigious it used to be or how historical the news organization was.


In order to cope with the trend of digitalization, Anderson said that all editors in the Huffington Post have been equipping themselves with updated technological knowledge. Moreover, editors have been trying their best to increase the popularity of Huffington Post and bring the community together by developing a social platform for social netweorking users from bloggers and twitter, to name but a few, to discuss news stories online.


“We do everything that we possibly can. We put everything up at a speed that the Washington Post and New York Times don’t have and we will be the winner,” said Anderson.

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