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Tricky situation makes China difficult to start online news, says Anderson

出自香港新聞網 - 樹仁新傳系學生實習習作

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  • Tricky situation makes China difficult to start online news, says Anderson--105021 2012年11月14日 (三) 11:32 (UTC)

Nov 13 , 2012

By Iris Chan

If a news organization cannot adapt to the changing environment of the digital world, it will die, said Chris Anderson, senior editor at the Huffington Post. He added, whether Huffington Post will launch in China, it depends on the improvement of censorship problem in China.

Huffington Post, an American news website launched in 2005, is a content aggregator news website. It combines social media, different fields of news and blog together in a platform. It aids to host readers.

Change is the rule to survive

“ In this digital world , the newspaper won’t be printed anymore,” said Anderson.

He noted that there is a rapid change of media since the internet and people now consume the news on the internet but no longer by printed paper. For example, Huffington post got 45.6 million unique views in October. Therefore, doing 24 hours news is what they focus on.

Anderson said, even a long history news organization that has launched for 150 years, it has to change as the readers’ consumption patterns have already shifted from print to digital such as Newsweek which a news magazine will digitalize its articles entirely in 2013 . Anderson noted, more important is people can approach to the updated news in advance and efficiently. He added, things are going to change, the online news are targeted at speed.

Censorship deters Huffington Post to launch

Huffington Post plans to expand its business in Japan and South Korea but do not in China.

“It seems that China has more censorship than other Asian countries ,” said Anderson.

He added, Huffington Post has to ensure it can present the brand correctly in different local languages. Besides, it has never put any restrictions or regulations on bloggers articles.

Create atmosphere for discussion

Even Huffington Post puts filters on comments, the principal reason is to prevent from making mistakes on the online discussion. Huffington works on what people can look at it but not to eliminate comments. He said, if someone posts horrible clams like the comments posted in a Hong Kong newspaper Apple Daily, no one will actually want to engage in the discussion as it is worthless.

“We have to create an environment for who want to participate or interact with the community,” he said.

Anderson noted, no matter what we need to create such a space for people to express their opinions.

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