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U.S. pushes ahead tourism with new measures

出自香港新聞網 - 樹仁新傳系學生實習習作

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--105164 2013年4月2日 (二) 22:30 (UTC)


HONG KONG, APR 2 – The U.S. Consulate General in Hong Kong has been using social media in a campaign to bolster tourism and spur economic growth in the United States.


Under the new travel scheme introduced by the U.S. President Barack Obama, Hong Kong citizens will have a chance to win an airline ticket to the U.S. by participating in an online contest called "My American Dream”. Moreover, they can also pay their visa application fees at any 7-Eleven instead of going to the U.S. consulate general in Admiralty.


Scott Robinson, spokesman of U.S. Consulate General, said that the U.S. government has used the social media effectively as a tool to communicate with the entire world and attract tourists to pay a visit to the country.


“Social media is everywhere. The government has to find different ways to reach its audiences with the help of the internet. Our Weibo is widely read with 2700 millions followers, ” said Robinson.


On top of promoting tourism, the U.S. Consulate General in Hong Kong also helps in boosting U.S. cultures and activities with the frequent use of social media.


Despite the fact that there are often negative criticisms on the social platforms, Robinson said that it is important for the government to be more open mind on accepting and understanding to the freedom of speech.

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