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Unbiased and Impartial, the principals of media

出自香港新聞網 - 樹仁新傳系學生實習習作

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(Your lead could be terser by just spelling out the fact. For example, your lead could be written like this: The chief executive officer of the digital radio broadcaster DBC believes "content is king" as the key to fight off competition by putting emphasis on the quality of its programs and the impartiality of its news presentation. And you could add the name Loh Chan in the next paragraph.)



Unbiased and Impartial, the principals of media

Lam Ka Hei, Horry


As a multi-media company, Digital Audio Broadcasting Corporation (DBC) Hong Kong Limited facing lots of competition in different aspects such as traditional radio and online new-founding broadcasting, to overcome such challenges, Loh Chan, the chief executive officer of DBC, said that “content is king”, high quality reporting can sustains high rating and the direction of media should maintain unbiased and impartial to benefit both audience and whole industry.

Be questioned with the financial situation of DBC, Loh said that company is willing and able to spend over 10 million to install digital devices to over 20 thousand public transportation vehicles like taxi and minibus. Focusing on seven major channels is the main target, and he reminded that quality keeping is the key of radio running, which means “content is king”

To be fair and righteous is the other goal that DBC should achieve. The boss, Wong Cho Bau, Bill is the member of National People’s Congress who was suspected to affect the broadcasting routine, Loh said the electronic media should keep justice and the public need in-depth analyzing report. Moreover, there were plenty of strange social events in Hong Kong, he said, so DBC should be more responsible to narrate to citizens, and let the audiences have their self-conclusion.

Besides, he mentioned that elderly has high “spending power” and the market should not be neglected, so the difficulty of explore this market share is not as hard as imagine. Also, the effect of 4G mobile network is “unpredictable” so the development of online reporting and apps invention should be speed up and well-prepare.

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