請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Using KOLs to promote products are fake on advertising, says a executive director of HK4As

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Advertising is close to our life, people can watch the advertisements through social media,such as Facebook and Instagram. People always find out many advertising are using KOLs to promote the products. Also, it is not easy to startup a advertising agencies.

“KOLs are fake to me”, said Angela Ng, an executive director of The Association of Accredited Advertising Agencies of Hong Kong. She thought KOLs are the people that the public push them to become famous. Although KOLs are a trendy things, they still contain many disadvantages, she added. She agreed Hong Kong need to learn from America, set up the law to supervise the KOLs that they should make the declaration before doing the advertising.

She said that working at HK4As is very exhausting, people always work overnight and they should be mentally tough. The work is most about serving the customers. She believed that the startup advertising agencies have more freedom and flexibility, so the flexibility of HK4As is lower. However, it is difficult for fresh graduate students to startup the agencies by themselves because they need to take the risk, such as rental fee and salaries. “It is better for them to join the startup agencies first and try the new things,” she advised, who was speaking at Hong Kong Shue Yan University talk today.

She encouraged students need to put more effort on advertising and join the The HK4As Students Awards, students should have insights and make a impressive advertisement. “You need to put the advertisement at a right channel and do creativity,” she added.

The Association of Accredited Advertising Agencies of Hong Kong (HK4As) is an association of multinational advertising agencies in Hong Kong. Advertising is a salesmanship, it applies quantitative and qualitative. It can classified in different categories, such as print, outdoors and cyber.--165031 2018年10月9日 (二) 17:32 (CST)

個人工具