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Using Social Media to Deliver State Information

出自香港新聞網 - 樹仁新傳系學生實習習作

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By Lam Tak Man, 3 April 2013 The growth of social media fostered the delivery of information to different target audience but there are difficulties when we were using, Scott Robinson who was an assistant public affairs officer and spokesman of U.S Consulate General said yesterday in a university talk.

“Social media is a free-paid platform but it doesn’t mean free at all. We need to take care of the website and run it so as to keep the information updated,” Robinson said.

Running an interactive social media like facebook and Twitter, Scott said the press officers have to lift up the negative comments, provide citizen factual and creditable information.

By using social media, the information can be more vivid to attract readership. “Visualizing the information on YouTube, people can watch state information repeatedly through videos, but what we have to aware is the citizen journalism,” Robinson said.

In the era of smartphone, people who have a mobile phone can be a citizen journalist. The flow of information was much quicker and larger than before. The officers have to strike a balance in filling the request of the media and seeking out media to share information, according to Robinson.--105048 2013年4月3日 (三) 01:40 (UTC)
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