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Video is a mega trend in Facebook

出自香港新聞網 - 樹仁新傳系學生實習習作

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By Eunice Ng, 14th March, 2017


With the number of active FB users in HK hitting 5.5 million, video advertising will become a mega-trend in the city, said Tiger Chan, a veteran multimedia producer.

Chan, an executive producer of Asia Tiger Media Limited, said the cost of promotion of video advertisement was much less.

It cost about $486 to get 100 "likes" on Facebook, which is lower and more reasonable than those for promotion on other medium, he said.

He said that explained why the number of video ads was rising in Facebook.

He said a major element of a good video ad was engagement. With engagement, audiences will feel happy and enjoyable when watching the video ads.

“The other elements are resonance and entertainment. Producers must make good use of the first 10 seconds to arouse the target audience’s interest,” he added.

72 marks

1. Lead has same problem with the Visionaries piece. 2. refer to comments in other V piece. both quite similar.

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