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You can't survive in an office without good English, said Esme Lau

出自香港新聞網 - 樹仁新傳系學生實習習作

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--105063 2011年10月18日 (二) 23:24 (UTC)

Esme Lau, the Public Affairs Manager (Media & Community) of Power Assets Holdings Ltd, visited Shue Yan University yesterday to give advice to students who are interested in working in PR.

Esme is a very experienced PR professional who has worked in the field for more than 20 years. She commented on teenagers and fresh graduates, “most of them are good at Cantonese and even Mandarin, but only a few are good at English. But the fact is that, if you want to survive in an office, you need to speak English well.”

“Language is really important. To improve your language level, you need to write and read more. I understand that people don’t have much chance to write now but try your best. It is the only way to improve your language skills,” said Esme.

As a former graduate from Shue Yan University, Esme shared her experience in the PR field with students.

“The biggest challenge in PR is that you will never have a formula for success,” said the Public Affairs Manager of Power Assets Holdings Ltd.

“Working as a PR professional, you will always have something to handle. It is hard for you to rest for a couple of days. The whole environment is ever changing so you need life-long learning to keep your pace up,” said Esme.

Lots of teenagers are concerned with work/life balance these days, but Esme has a different opinion. “Don’t ever think of work/life balance for the first five years of careers, there is no such thing,” said the experienced PR woman.

“If you want success, you really need lots of passion. But at the end, luck counts,” concluded Esme.

[Great article!]

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