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Bloomberg Businessweek hope to broaden Hong Kong readers' horizon

出自香港新聞網 - 樹仁新傳系學生實習習作

在2013年2月28日 (四) 00:02由105010 (對話 | 貢獻)所做的修訂版本
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By Ruby To

HONG KONG| TUE FEB 26,2013 20:07 (UTC)

It is pathetic that most of the magazines with biggest circulation in Hong Kong, are about celebrities' gossip, hoping the launching of Bloomberg Businessweek will broaden Hong Kong readers' horizon, said Thomas Shao, chairman of Modern Media Group.


Bloomberg Businessweek will be launched in June this year, after launched in China in 2011, its parent company Modern Media Group decided to promote Bloomberg Businessweek to the intellectuals in Hong Kong as the magazines' target readers.


Shao claimed that Bloomberg Businessweek will not be distinguish as China and Hong Kong version, most of the content of the magazine sell in China and Hong Kong will be similar.


Shao noted that Bloomberg Businessweek will packed with content that can attracted the market, and also discuss the serious issues in China, Hong Kong and Tai Wan, but he refused to explain what is the meaning of "content that can attracted the market", and what the magazine will specific focus.


He also refused to reveal the amount of investment and how will be the magazine's circulation.


"We sell vision and ideas. We don't care circulation. Just pay attention to our magazine and you will see,"said Shao.


He added that it is ashamed that most of magazines in Hong Kong with biggest circulation, are mainly focus on celebrities' gossip and rumour while Hong Kongers seldom concern about the international events.

"People will tease at Hong Kongers as we are such an international city, but only enjoying to read gossip, rather than understanding what is the world going on,"said Shao.

Shao believed that Bloomberg Businessweek will help broadening people's horizen in Hong Kong.

(330 words)
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