請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Chen Jane: Media should be creative and innovative

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

April 9th—As the third television station whose programs are mainly in Putonghua in Hong Kong, One TV is going to launch shortly. Chen Jane, said that although One TV’s size and configuration seem less competitive compared with Phoenix TV and HK TV, it is more important for One TV to make use of current conditions and strive for the future development.

As the channel director and news director of One TV, Ms. Chen said that in order to obtain success during the competition, the most important for the television is to be more creative and innovative.

“If we make the programs just simply following what has happened in outer world,” said Ms. Chen, “then all the televisions’ programs must be similar. And what’s the reason that audience should pick your program to watch?”

Therefore, Ms. Chen emphasized the importance of creativity for the television when making a program.

“Just use the One TV as an example, the goal of our TV is to make the ‘home cooking’ rather than ‘ordinary cooking’,” Ms. Chen said, she continued that “the way of our television’s reporting the news just like making a live show, we abandon the traditional reporting style and use the innovative way instead, aiming to attract more teenagers and youngsters to watch our programs.”

When compared the media environment between Hong Kong and Taiwan, Ms. Chen said that Taiwan’s media environment is more competitive than Hong Kong’s.

“Each media in Taiwan is trying to find and make a beat every day in order to draw more readers,” Ms. Chen said, added that “that is what we can learn and make the progress.”

個人工具