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Content is King!

出自香港新聞網 - 樹仁新傳系學生實習習作

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By Isabel Lau

Chan Loh, the Chief Executive Officer of Digital Broadcasting Corporation Hong Kong Limited (DBC), said today in Hong Kong Shue Yan University that DBC is aiming at achieving fairness and justice in news reporting.


Loh emphasized that various media are just a “format”. Content is the most important element above all. “There were numerous awkward phenomena popped up in society last year. So we have to be fair in reporting in order to help the audience to understand the issues better,” said Loh.


Loh pointed that DBC will not follow the style of Apple Daily nor that of Ta Kung Pao. DBC has its own clear direction. But he admitted that it will take one to two years to make the standpoint firm.


Loh added that Wong Cho-bau, major shareholder of DBC, shows full support towards their goal: reporting news fairly and unbiasedly. Also, Loh is confident in his staff that they will follow the “code of ethics” while handling the news issues.

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