請各位先登陸 (studentID,Moodle 密碼登陸),後編輯
請各位使用左方之工具列上的上載文件連結上載習作相關的相片

Danny Wong: Public’s behavior of obtaining news has changed

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Mar 26th—Danny Wong, the art director of Sing Tao Group, said at a university lecture yesterday that the public’s reading habit has changed according to the current environment, which has led to changes in newspaper designs.

“If you are a passenger in the crowded compartment, it is a better choice to watch the news or hear the news rather than originally read the news,” said Danny, “the basic goal of the media is to understand and satisfy readers’ need, with the changes of the current life style, it is obvious and understandable that public’s habit of receiving information has changed as well.”

Although Danny said that public now preferred to watch the dynamic news, he stressed that it doesn’t mean that people have less interest in reading the writing news. Danny Wong still has the confidence in the writing and printed media.

“A piece of newspaper is also a commodity which needs to sell,” Danny said, he added that “therefore it is important to consider and satisfy readers’ request first to make a better promotion.”

Danny made the comparison between the Sing Tao Daily and the Headlines during the lecture, he said though these two newspapers are from the same news group, they still have the different positioning and design which aimed for different target audience.

“The Sing Tao Daily, the main purpose of its design is to ensure that audience can select and buy the newspaper compared with other newspapers,” Danny said, “whereas the Headlines need to be more outstanding, and easily readable by the passers-by, which can help itself be delivered.”

個人工具