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Earnest Li: Changing the Practices Viewing TV News among Target Audiences

出自香港新聞網 - 樹仁新傳系學生實習習作

在2014年1月29日 (三) 01:19由115047 (對話 | 貢獻)所做的修訂版本
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reported by Fong Cheuk Ying, 28th January, 2014

Earnest Li, News Controller of HKTV News Department, said they are thinking new means to attract the target audiences to watch TV news again.


Li said that the viewpoint of watching TVB evening news has been dropped sharply for a few years. Li said the target audience, thus the young generation, of TV news nowadays mainly read news on the Internet or through mobile apps. In order to match with the practices of the audience, Li said that journalists should be passionate and innovative. Li said, being innovative is the only way to attract young generation. He added that innovative did not mean to create something new. He said, “innovation is based on the traditional practices and build something new on them.”


Li said journalists should have the ability of connecting the news with the audiences, inspiring the audiences and determination. Ricky Wong Wai Kay, the founder of HKTV, agreed that the TV news of other platform were not connecting with the audiences.


Wong pointed out that viewers in Hong Kong were short-sighted and only concern things that related with them. Wong said that it is necessary to broaden the horizons of the viewers and relate the news, especially international news, to Hong Kong people. Wong and Li said that they are thinking of new methods to produce TV news in order to gain the reputation and recognition among audiences. --115047 2014年1月28日 (二) 17:18 (UTC)
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