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Free newspapers won’t bring paid to death, said Lo.

出自香港新聞網 - 樹仁新傳系學生實習習作

在2011年9月21日 (三) 06:01由095053 (對話 | 貢獻)所做的修訂版本
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[20/09/11] Including Sky Post and Sharp Daily, the two newly released free newspapers in this month, there are a total of 6 in the market. Some had predicted that the vigorous competition within and among paid and free newspapers will bring great harm to the paper industry. However, Alan Lo, the president of AM730, one of the free newspapers, stated that the existence of free papers won’t bring paid press to an end.

Lo mentioned in the general assembly of the Hong Kong Shue Yan University yesterday, that free papers bring no harm but benefit to the whole paper industry. He said that before the release of free papers in Hong Kong, there was a trend of accessing news through Internet. However, readers’ tunes were changed with the release of free press. He stated that some may even turned to buy paid newspapers after reading the free one as they want to know more news of the day.

Some said that paid papers are harmed because of the release of free newspaper. However, Lo rejected this statement. He said that paid newspapers are affected not solely by free papers, but also some other reason. He said, for external reason, the publishing of news on Internet such as Yahoo News and the highly accessible of news on smartphone apps may both hinder people in purchasing newspapers.

For the internal reason, he said, was related to their quality. He suggested that paid newspapers should make improvements in order to save them from being eliminated. He stated that newspapers should publish more news-worthy incidents instead of entertainment-oriented news, so that readers are attracted to purchase their papers.

With the release of Sharp Daily, some criticized that large amount of free papers will bring more waste on paper to the society. However, Lo refuted this statement by stating that paid newspapers are actually more environmentally unfriendly than them. A case in point was the section of horse racing in paid newspapers. He said that not every reader is interested in horse racing and they might ignore the whole section of paper, which turned out to be wasted. He also made a calculation that the paper needed for publishing 100 thousand paid papers are equal to 500 thousand free papers, which can be distributed to more readers. Therefore he refuted the saying that free papers waste more papers than the paid ones.

He mentioned that free press got their advantages on paid newspapers as they are more reader-friendly. The smaller size of newspapers allows readers to read them on trains or buses without causing too much inconvenience to others. With the limitation of maintaining ratios between news and advertisements, free newspapers usually include precise and news worthy articles only. Lo said that readers can quickly consume information under this system. However, both paid and free papers can coexist in the market as they are still not able to replace the other.

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