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Healthy Luxury Marketing

出自香港新聞網 - 樹仁新傳系學生實習習作

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(新頁面: Assistant General Manager of Sino Group’s Corporate Communications Department, Ivan Yau Man-wah, said it is necessary for developer to build luxury expensive mansions but not fine price…)
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在2012年3月7日 (三) 07:47所做的修訂版本

Assistant General Manager of Sino Group’s Corporate Communications Department, Ivan Yau Man-wah, said it is necessary for developer to build luxury expensive mansions but not fine price estates when he attend the assembly in Shue Yan University today.

Fulfill shareholders before general public House prices keep increasing in recent years. The general public lament it is difficult to enter the market. Yau points out that developing the luxury market is a reasonable marketing strategy and it is not violating their social responsibility. Besides fulfilling social responsibility, listed companies are accountable to their shareholders. He questions if the company makes development plans base on the needs of general public only is an unhealthy marketing habit. “The performance on cooperate social responsibility should be judged by how it help the society, rather than its business strategy,” he adds.


Misleading violate social responsibility New housing estate Oceanaire by Cheung Kong Holdings was complained because of the misleading of floor numbers. Yau declines to make any comment about this, but he does not rule out the possibility that somebody misleading customers for unscrupulous purpose. He states that developers should see things from the user’s point of view, provide sufficient information and should not be misleading in order to meet the “cooperate social responsibility”.


Yau also refuses to talk about developers hegemony. “I come here to share my experience, I don’t come for my company,” he said.

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