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It's the ice age of advertising

出自香港新聞網 - 樹仁新傳系學生實習習作

在2014年2月19日 (三) 02:19由115155 (對話 | 貢獻)所做的修訂版本
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Reporting Yao Pik Tan Kasky

18 Feb 2014


Three of the 4As advertising companies have been shut down recently. The future of advertising industry is not supported by foreign investment companies too. However, the CEO of The Bees group said that the best of advertising generation was yet to come.


The ice age of advertising

KK Tsang said that the industry of advertising in Hong Kong was on the stage of ice age. The industry experienced the largest changes, especially in the past five years. Tsang said that the change of advertising was created by the popularity of social market.


The aim of advertising is prizes?

Tsang said that the characteristic of advertising industry was changing. Some advertising firms created advertising to get the prizes instead of serving the needs of customers. Therefore, the outflow of advertisers with heart and passion was large.


Advertising is local culture

Tsang said that the industry of advertising was based on the local culture so that only Hong Kong advertisers could create advertisements belong to Hong Kong. Tsang believed that advertising was something that has not been created rather than was naturally occurring or existing.


Government's help may be negative

Tsang said that the advertising didn’t need the help and allowance from the government. Tsang said that advertisers could use their creativity to solve the problems and difficulty. That's why the industry of advertising was called creative industry.

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