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KEYPAD, free and professional-centric magazine in Hong Kong

出自香港新聞網 - 樹仁新傳系學生實習習作

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KEYPAD, free and professional-centric magazine in Hong Kong
 
19 March, 2013
19 March, 2013

在2013年3月20日 (三) 01:19所做的修訂版本

19 March, 2013


The new magazine aimed at professional market was established last year started a new model of professional magazine in Hong Kong.


KEYPAD which has been published since last year in Hong Kong targeted on professionals. The magazine are often hard to access through mainstream avenues ranging from doctors to lawyers, whom. Therefore, the magazine sends its newest copies to their office.


“KEYPAD is the first bilingual luxury lifestyle magazine in Hong Kong to be delivered directly to the workplaces of professionals,” said Dixon Wu, Director of Flagship Co. Ltd. when he gave a speech on the General Assembly of the Department of Journalism and Communication in Hong Kong Shue Yan University this afternoon.


Wu said the magazine acted as a bridge between medical practitioners and brands and advertising agencies.


Wu pointed out that some brands, sometimes, might fabricate the comment of medical practitioners and quote out of context or garble a statement which is beneficial to their products or services as a support and evidence of their production in the advertisement. KEYPAD could as a agent to protect its target-audience, those medical practitioners, from being taken advantages by brands and advertising agencies.


Also, medical practitioners are forbidden to make any advertisement on the mass media according to the regulation in Hong Kong. Therefore, Wu said KEYPAD could act as a platform for medical practitioners to express their ideas.


Wu said that the mass media sometimes might exaggerated some medical incident and made the general public generate negative and unfair impression to medical practitioners. “Media should maintain neutral when they are reporting news and the general public should have independent and critical thinking towards reports,” said Wu.


--105117 2013年3月19日 (二) 17:19 (UTC)
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