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Live streaming becomes the new money tree for Alibaba: manager of Content Bureau at Alibaba

出自香港新聞網 - 樹仁新傳系學生實習習作

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Live streaming becomes the new money tree for Alibaba: manager of Content Bureau at Alibaba
Live streaming becomes the new money tree for Alibaba: manager of Content Bureau at Alibaba

在2019年5月20日 (一) 22:42的當前修訂版本

Structure: 9.5 Content: 9

Live streaming becomes the new money tree for Alibaba: manager of Content Bureau at Alibaba

Reported by Meng Shu Yang, Keira 165001, April 2, 2019

Live streaming has become the fastest growing function of Taobao gaining users and interaction, directly driving the growth of millions of users, said the manager of Content Bureau at Alibaba.

“The new cross-platform business model of live broadcasting brings new business opportunities to Alibaba,” said Eva Lee, who is the manager of Content Bureau in Corporate Affairs of Alibaba Group.

Speaking at a weekly assembly at Hong Kong Shue Yan University today, Lee said internet celebrity directly sold goods in the process of live broadcasting, where attracting many consumers to watch and buy at the same time.

In the previous e-commerce platform, buyers usually need to browse hundreds of web pages to complete the shopping decision-making. Due to the low information content of pictures and texts, the decision-making process was also relatively difficult.

"But the live streaming is face-to-face, like a fashion blogger telling you what to wear face to face, and the conversion rate was so high that a lot of people finish the purchase just like seckill," said Lee.

"Customers can buy clothes displayed at Alibaba's live fashion shows in Indonesia, which was high efficiency."

Lee used to be a financial journalist before becoming a public relation manager of Alibaba; she said the media industry would shifting from the conventional paper media to online media.

“The future of media was not only limited to text, pictures or videos but also having forms like VR and AR,” said Lee.

“The content of the future is an immersive experience. You don't need to go to a live jay Chou concert in the future.”

Lee has interviewed some business celebrities, like Koichi Hamada who is the Japanese prime minister Shinzo Abe's special economic adviser and the professor of Economics at Yale University. And she also interviewed Simon ma, who is the former Hutchison Whampoa Limited managing director.--165001 2019年4月2日 (二) 17:04 (CST)

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