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Local newspaper is not a sunset industry

出自香港新聞網 - 樹仁新傳系學生實習習作

跳轉到: 導航, 搜尋

Mo, Hoi Yan

19, Feburary 2013


The chief editor of a local newspaper said that the outlook of press in Hong Kong were not as bad as people thought.


Ngai Kai Kwong, the chief editor of Sing Pao Daily News, was confident about the future of Hong Kong's press media although many people thought that printed media were on their way of decline. He believed that press media in Hong Kong would not go downhill in the foreseeable future.


“The sales revenue of newspaper had not decreased significantly under the threat of the rise of electronic media. In addition, advertising revenue had not decreased but actually increased, thus press organizations could be survial therefore and many investors were still interesting in operating press media,” said Ngai.


The Chief Editor said that Hong Kong people had developed a habit of reading newspapers regularly, especially among middle-aged people and elders. They prefered reading printed newspaper rather than electronic newspaper published on other media.


Ngai said, “The sales revenue of newspaper must rise when any breaking news occurred,” people needed to read newspaper to realise in-depth facts although TV and other electronic media had reported it for many times.


He added that racegoers of local horse racing were important target customers of local newspaper, includng Sing Pao Daily News, as these racegoers usually read newspaper for gathering race related information and betting tips. In fact, the sales revenue of Sing Pao increased by more than 10% on race days.


“I think that 13 newpapers in Hong Kong, including Chinese and English newspapers, will not come to the end easily,” said Ngai.


Ngai also pointed out that visitors from the mainland China were a new market of local newspaper in Hong Kong. These visitors were curious about the everything” in Hong Kong therefore they would like to buy local newspaper and brought it back to the mainlandmory as a memorial. They even showed it to their friends and relatives and let them know the differences between Hong Kong press and the mainland press.


Ngai concluded that local press could developed steadily because there was a fixed and stable target market for each existing newspaper.


--105117 2013年2月19日 (二) 17:21 (UTC)


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